Google Ads Management

Overview

Drive qualified traffic and meaningful business opportunities through professionally managed Google Ads campaigns.

Our service combines strategic planning, keyword research, campaign management, conversion tracking, and continuous optimization to help businesses connect with potential customers actively searching for their products or services.

At Grinbin, we go beyond launching advertisements. We develop data-driven advertising strategies designed to improve search visibility, attract relevant prospects, and continuously optimize campaign performance.

What’s Included

Strategic Planning & Research

• Keyword research and search intent analysis
• Competitor and market analysis
• Definition of advertising objectives
• Campaign planning aligned with business goals
• Geographic and search intent targeting
• Strategic advertising budget recommendations

Campaign Setup & Management

• Google Ads account configuration and management
• Search advertising campaign creation
• Campaign structure and ad group configuration
• Ad copywriting and optimization
• Ad asset configuration
• Keyword targeting and implementation
• Conversion tracking configuration

Continuous Campaign Optimization

• Ongoing campaign performance monitoring
• Keyword performance analysis and optimization
• Negative keyword research and management
• Ad copy and creative adjustments
• Bid strategy and budget optimization
• Quality Score monitoring and improvement
• Search term analysis
• Conversion performance optimization
• Continuous improvements focused on campaign efficiency

Performance Tracking & Reporting

• Monitoring of calls, form submissions, and tracked conversions
• Campaign performance analysis
• Cost-per-click (CPC) and cost-per-conversion monitoring
• Monthly campaign performance report
• Monthly strategic review meeting
• Recommendations for continuous improvement

What’s Not Included

Google Ads Management does not include:

• Google Ads advertising budget or media spend
• Landing page design or development
• Website development or redesign
• Advanced CRM implementation
• Complex marketing automation workflows
• Custom software development
• Professional photography or video production
• Management of Meta Ads, TikTok Ads, LinkedIn Ads, or other advertising platforms
• Display, Shopping, Performance Max, or YouTube advertising campaigns unless separately agreed
• Third-party software subscriptions or external platform fees
• Additional advertising accounts or markets outside the agreed scope

Services outside the agreed scope will be quoted separately.

Requirements

An active Google Ads account with appropriate administrative access is required.

The client must provide the necessary business information, advertising objectives, geographic markets, and relevant product or service details.

Access to the website, landing pages, or conversion tracking infrastructure may be required for campaign configuration and performance measurement.

The client is responsible for maintaining an active advertising budget, paid directly through their Google Ads account.

Recommended Advertising Budget: Starting at $20,000 MXN per month.

Advertising spend is separate from Grinbin’s monthly management subscription.

Who Is This For?

Google Ads Management is designed for businesses looking to attract qualified prospects through search advertising.

It is particularly suitable for:

• Established businesses seeking consistent lead generation
• B2B companies targeting specific industries or commercial markets
• Professional service providers
• Industrial and manufacturing companies
• Companies expanding into new geographic markets
• Businesses looking to improve their existing Google Ads performance
• Organizations seeking professional advertising management and data-driven optimization

This service is ideal for companies that view digital advertising as a strategic investment in business development rather than simply a way to generate website traffic.

Subscription & Billing

Service Type: Monthly recurring subscription

Monthly Investment: $24,900 MXN

Minimum Commitment: 3 months

Billing Frequency: Monthly

Advertising Budget: Not included

The service is provided on a recurring monthly basis, with a minimum initial commitment of three months.

Following the initial commitment, the subscription continues monthly according to the agreed service terms.

Important

Google Ads Management covers the strategic planning, implementation, monitoring, and continuous optimization of Google Search advertising campaigns within the agreed monthly scope.

Campaign performance depends on multiple factors, including market competition, advertising budget, search demand, website experience, and customer behavior.

Specific lead volumes, conversion rates, sales results, or return on advertising spend are not guaranteed.

Additional campaigns, advertising accounts, geographic markets, advanced integrations, or services outside the agreed scope may require a separate quotation.

Unused service capacity does not accumulate or roll over to future months.